Gown Gemach · design lab
Two home pages for Simchas Avraham Shmuel, both in the warm register the reference site sets, both running on the real catalog: 48 gowns and 64 photographs out of your PDF. Every photo is now cropped to the garment, so the doorway, the barred window and the floor tiles are out of frame.
Design 1Wardrobe
Warm and calm
Cream ground with two wide blush washes, a light-boned display serif, plum for anything you can act on. Three gowns pulled off the rail under the title, then a generous grid. Where it goes past the reference site: the waist and length sit on every gown instead of being left off the page.
- Cream + plum
- Centred
- Closest to your reference
Design 2Blush
Committed colour
Same register, but the dusty rose is the page rather than an accent on cream, and the display is a heavy Hebrew serif set large. Ivory cards sit on the colour so the gowns read as objects laid on fabric. "free." is the headline, in the one gold word on the page.
- Rose ground
- Bolder
- Free is the headline